INTO THE BLACK
Hellish Hard Getting heard
It's hellish hard getting heard. That's one of the harshest realities authors face. Especially with the wealth of good advice out there on how to get your book noticed, because so sound is that advice that we all follow it. Which only adds to the din above which it is damn hard to be heard. Some beat back defeat by throwing coin--terrific, if you have sufficient to spare. Some shout and rely on the echo effect--book blogs and tours, the support of fans and friends to spread the word via Facebook shares, re-tweets, reviews. Others network their arses off at events and in groups, both in person and on line. Newsletters fly out, slumbering blogs get awoken; it's easy to get overwhelmed by the tsunami of 'must dos'.
But does any of this fervent activity work? Well, it certainly does no harm--though cautions abound about doing too much shouting. And it's these helpful cautions that niggle me. Because what is 'too much'?Where's the line that should not be crossed? Does anyone really know what's right or wrong about about getting seen and heard? Nope, not with any certainty. When faced with a marketing opportunity note the marked hesitation and the shuffling retreat if you ask for absolute qualification of success. You won't get a answer, not a straight one anyway.
Disheartened? Don't be, it a cacophonic world out there and the melody is discordant for most. So screw any mistakes you might make, screw whether you got the volume of your shout right, screw your own lack of harmony. Be brave. Whether by way of a serene whisper or an open throated bellow, embrace the need to be heard rather than the 'right' way of making your sound, because when it comes to getting noticed one certainty does exist: Silence isn't golden, its suicide!
3/5/2017 08:12:34 am
What a great post. It is difficult and sometimes we'll get it wrong - because we are authors not marketing specialists. But I agree wholeheartedly - silence is the worst approach.
3/5/2017 08:23:38 am
Thank you, Tracie. (And there is nothing within this post you can't can do--shout for a hand-hold) x
3/5/2017 11:15:37 am
An interesting piece, Incy, because all of us - even the so-called experts - are struggling in the dark. There is indeed a cacophonous white-noise out there and who knows what will get through? I think we just have to do what we are comfortable with ourselves. So keep shouting!
3/5/2017 11:20:43 am
Indeed, Kate. In the absence of any real answers all we can do is holler... x
3/5/2017 01:32:13 pm
"Silence isn't golden, it's suicide" Love that.
3/5/2017 01:49:31 pm
Thank you, Pamela. Unfortunately in the world of books we survive or fall by the weight of that phrase (she yells very loudly--LOL)
3/5/2017 03:22:13 pm
Holler doll. Holler. I will be pre-ordering later tonight and I cannot wait. xxxxxxxxxxxxxxx
3/5/2017 03:32:42 pm
You'very got to holler too... The Writer and the Rake needs to be seen, heard and shared. Up and at 'em!
3/6/2017 07:17:14 am
Interesting post Incy - for the non blogger and non writer, it makes me realise that there is so much more to being a writer than I ever imagined and my hat is well and truly off to anyone who embraces their inner creativity! PS - I am loud, I like loud and would shout from the rooftops. People could always politely ask you to desist (ignore them). Nothing wrong with being a little pushy (and loud).
3/6/2017 08:24:42 am
Delphine, we all have our moments...none of us should be invisible. There are times we must be seen/heard. That is why we exist. x
7/27/2022 04:24:12 am
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Hard Men the Hard Way
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